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Sound Particle Labs are a North East based sonic branding company. I worked on this project whilst at Thrive Marketing Ltd. in Newton Aycliffe. The concept behind this branding project was to visualise sound and fuse this with the companies scientific method of creating memorable sonic brands. This brought us to exploring the use of optical illusions to illustrate patterns in sounds tied with the strap line “Putting sound into focus” to make the connection toward Sound Particle Labs method of tailoring these patterns to bring clarity to a brand.

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